Rich Marketing is an alternative to hiring a full-service advertising agency and offers media consultation, strategizing, planning, and buying services a la carte. We work closely with existing marketing teams and firms to consult and provide expertise and execution where needed. It's critical to have digital, social, and traditional media coordinated and pulling the same branded direction to create a successful customer journey.
D I G I T A L M E D I A S E R V I C E S
Reach customers wherever they are with targeted and re-targeted media using a multitude of Digital Media options.
S O C I A L M E D I A S E R V I C E S
From account optimization to content strategy to paid ads, Social Media is key in customer connections and conversion.
T R A D I T I O N A L M E D I A S E R V I C E S
Broad awareness and media partnerships are still viable tactics when using Traditional Media in a multi-media strategy.
So which media will work for your business?
- It takes a media plan and mix unique to your business goals matched to key performance indicators (KPIs). We can help you narrow those down, too!
- Awareness, yes, but in today's world, it's all about engagement, leads, and sales — or what we call driving Consideration... Connections. Customers!
- Your full-funnel strategy had better be heavy mid- and lower-funnel. We work with clients, in-house marketing teams, and creative and marketing firms to determine the best mix of tactics in an ever-changing social and digital landscape.
- Finding the right mix of media tactics is only half the battle. Building, branding, and testing these tactics and tracking success requires experience.
Rich Marketing uses media planning and buying tactics that drive engagement through a full-funnel media planning and placement integration approach — relating media costs to efficient customer engagement, lead data, and acquisition.
Remember when TV was a three-channel universe and radio was AM/FM? It’s a whole new digital and social world!
The good news — we can now track metrics better than ever for those still opting for traditional-only options, yet wanting to reach audiences they can't with traditional media. The bad news — many digital-only agencies don’t really understand how advertising needs to fit within the customer experience and overall branding yet still drive KPIs. We have the knowledge, certifications, and experience to do it all.