S O C I A L M E D I A S E R V I C E S
From account optimization to content strategy to paid ads, Social Media is key in customer connections and conversion.
D I G I T A L M E D I A S E R V I C E S
Reach customers wherever they are with targeted and re-targeted media using a multitude of Digital Media options.
T R A D I T I O N A L M E D I A S E R V I C E S
Broad awareness and media partnerships are still viable tactics when using Traditional Media in a multi-media strategy.
So which media will work for your business? It takes a Media Formula unique to only your business — but also unique to the medium.
Awareness, yes, but in today's world it's all about engagement, leads, and sales — or what we call driving Consideration... Connections. Customers!
Your full-funnel strategy had better be heavy mid- and lower-funnel. We work with clients and in-house marketing teams to determine the best mix of tactics in an ever-changing social and digital landscape.
Finding the right mix of media tactics is only half the battle. Building, branding, and testing these tactics for tracking success requires experience.
Rich Marketing uses media planning and buying tactics that drive engagement through a full-funnel media planning and placement integration approach — relating media costs to efficient customer engagement, lead data, and acquisition.
Rich Marketing is an alternative to hiring a full-service advertising agency and offers media consultation, strategizing, planning, and buying services a la cart. We work closely with existing marketing teams to consult and provide expertise and execution where needed. It's critical to have digital, social, and traditional media coordinated and pulling the same branded direction to create a successful customer journey.
But what about the creative? You may already have what you need in-house. If not, we partner with the best creative shops and freelance graphic designers, writers, and producers in the business that are specific to your needs. Depending on spend, sometimes creative is free-of-charge.