Rich Marketing is an alternative to hiring a full-service advertising agency and provides marketing and media consultation, strategizing, planning, and buying services a la carte. We work closely with existing marketing teams and firms to consult and provide expertise and execution where needed. It's critical to have digital, social, and traditional media integrated and pulling in the same branded direction to create a successful customer journey.
D I G I T A L M E D I A S E R V I C E S
Reach customers wherever they are with targeted and retargeted media using a multitude of Digital Media options.
S O C I A L M E D I A S E R V I C E S
From account optimization to content strategy to paid ads, Social Media is key in customer connections and conversion.
T R A D I T I O N A L M E D I A S E R V I C E S
Broad awareness and media partnerships are still viable tactics when using Traditional Media in a multi-media strategy.
What paid media will work for your business?
- It takes an integrated media strategy and plan unique to your business goals matched to key performance indicators (KPIs). We help you narrow down your KPIs into actionable media metrics.
- Brand awareness, yes! But in today's world, it's all about engagement, leads, and sales — or what we call driving Consideration... Connections. Customers! where you need it all pulling in the same direction.
- Your full-funnel strategy had better be heavy mid- and lower-funnel. We work with clients, in-house marketing teams, and creative and marketing firms to determine the best mix of tactics in an ever-changing digital, social, and traditional media landscape.
- Finding the right mix of media tactics is only half the battle. Building, branding, testing tactics, and tracking success requires experience.
Rich Marketing uses media planning and buying tactics that drive engagement through a full-funnel integrated approach — relating media costs to efficient customer engagement, lead data, and acquisition.
But what if...
“I have an in-house team who does this.”
“I’m doing this myself.”
“I already have a media/ad agency I work with.”
“I can’t afford you guys.”
Remember when TV was a three-channel universe and radio was AM/FM?
It’s a whole new media world in the palm of your hands!
The good news — we can now track metrics better than ever for those still opting for traditional-only options, yet wanting to reach audiences they can't with traditional media. The bad news — many digital-only agencies don’t really understand how traditional advertising needs to fit within the customer experience and overall branding yet enhance digital and social media to drive KPIs. We have the knowledge, certifications, and experience to do it all.
